Today, patients perform their own independent research on surgeons due to the inherent risks associated with traveling abroad. Why would they trust the information you have outhere when its incomplete, outdated or inaccurate?
As a crucial part of our research process, we consider any information easily accessible to the public and that information which is difficult to come by, with the goal of eliminating friction during the patient’s research process. More and more patient’s report that their research is overwhelming when they have a multitude of surgeons to choose from and not too much information to use as a reference.
Some surgeons have their identifying information organized and up to date, while others represent a frustrating experience to their patients due to the lack of reliable information about them on the web.