Unregulated Egregious advertising has allowed for unverifiable surgery outcome claims, often proven to be life-threatening.
Individuals posing as surgeons continue to sacrifice quality in order to keep costs surgery costs down. They are putting the lives of patients at risk – by utilizing nurses and unqualified staff as general doctors, and general doctors posing as board-certified surgeons. Ignoring the lack of adequate equipment sterilization and reusing medical material on multiple patients.
Unfortunately, domestic government agencies in less-developed countries cannot unilaterally regulate websites, and misleading advertising, which often obscures the potential for legitimate surgeons to establish and maintain their distinction as ethical medical professionals.
Achieving your distinction as a surgeon requires placing the patient’s health first.
Medical professionals often resort to advertising to capture patients. Most medical tourism promoters focus on the same principles to attract patients: the promise of outstanding results, low surgery costs, and all-inclusive beach packages.
With over two hundred surgeon websites analyzed in Mexico and South America, we discovered consistent inflation of the surgeon’s medical history, performance, and patient reviews – in essence, manipulating the patient’s surgeon selection process.
How can a legitimate surgeon achieve distinction when medical usurpers and imposters lack medical ethics? Thought EVIDENCE.
Every year more untrained medical professionals join medical tourism, offering unsustainable low surgery costs, all-inclusive beach surgery packages. Packed with blatant advertising, and a multitude of commission-hungry patient facilitators, the ability to compete has become extremely difficult for legitimate surgeons.
A surgeon’s credibility may be tarnished when his digital presence is not adequately maintained and protected. The lack of sufficient visual evidence opens the opportunity for unscrupulous medical professionals, disgruntled nurses or employees, to damage the surgeon’s reputation.
Establish a distinction as a medical professional by documenting the patient’s surgery outcome, publishing surgery complications, and creating visual proof supported by multiple endorsements from colleagues.
Of the two hundred surgeon websites we have analyzed, only four were able to provide evidence regarding patient surgery outcomes, surgery complications, legitimacy of patient reviews, testimonials, and promotional offers.
Unfortunately, many clinics and hospitals attempted to manipulate our verification program by submitting fraudulent information, which they believed, we could not verify.
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